OP.GG champions a culture of authenticity, creativity, and autonomy, where individual uniqueness and diverse perspectives drive growth. Building on this ethos, our team developed a modular graphic system—patterns and illustrations that scale across channels—and created role-specific identities that express each team’s character. The system celebrates members as complementary puzzle pieces rather than blended paint, enabling diverse yet cohesive communication. I led the initiative end to end, from discovery and concept to guidelines and production.