A brand designer crafting identity and experience

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OP.GG

Branding, Creative Direction

OP.GG CI

Branding, Creative Direction

OP.GG Gateway

Branding, UI/UX

Mycle 10th Anniversary

Branding, Graphic Design

Mycle Blue

Branding, Package

MarqVision

Branding, Creative Direction

Tridge

Branding, Art Direction

ABOUT ME

Branding me, briefly

I’m Michelle Lee—born in Arkansas, raised in Korea, and shaped by moving between both worlds. That cross-cultural background naturally drew me to questions of identity and eventually to brand identity itself. I studied Computer Multimedia Graphics and Marketing at Southeast Missouri State University and began my career in a marketing studio in the States before continuing my path as a brand strategist and designer in Korea.

Across B2B, global tech startups, and national services, I’ve focused on building brand identities and experiences that are clear, intentional, and emotionally resonant across digital and physical touchpoints. Today, I shape the brand experience at Mycle, creating work rooted in simple, sophisticated, and real-world-effective design.