Tridge set out to transform cross-border transactions and global trade. Joining at the Series C stage, I established the company’s first brand guidelines and led the end-to-end creative process for the team.

A highlight was the “Intelligence & Data” service renewal, where I led the data-visualization system and style guide—unifying charts, components, and editorial tone. The launch drove more than 2× growth in recurring demand and became the top performer for new-customer acquisition.