I battle the day and dance the life
because every crafted day
makes the whole more beautiful.
OP.GG
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OP.GG
Branding
Creative Direction
Brand System
Brand Strategy & Direction: Michelle Lee
Visual Identity System: Michelle Lee, Jiyea Choi
Verbal Identity System: Michelle Lee, Jipyo Hong
BX Design: Michelle Lee, Jiyea Choi
Motion Design: Youngjin Choi
Localization & Writing: Jipyo Hong
OP.GG started as a League of Legends stats website in 2012 and has since expanded into various gaming-related fields, including game content, online communities, duo search services, and online game tutorials, aiming to become an all-in-one service for gamers.
The OP.GG Branding Team led the rebranding project with the mission of unifying fragmented service brands into a single identity, shifting OP.GG’s brand perception from a simple stats site to an all-in-one platform for gamers, and establishing a competitive brand image in the global market.
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© 2025 by Michelle Lee