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I battle the day and dance the life

because every crafted day

makes the whole more beautiful.

OP.GG Gateway

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OP.GG

Branding

UI/UX

Web Design

100%(Solo)

Auth and navigation revamp for brand alignment and discoverability.
Redesigned authentication and account settings to match brand guidelines, adding multi-provider social login and new security controls. Re-architected the menu around direct-URL behavior to the stats service, surfaced under-discovered features, and unified multi-game stats into a single interface to strengthen branding and interaction. Results included a modest lift in discovery of new menus, added ad placements, and improved service branding with minimal impact on overall traffic and CTR.

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OP.GG

The OP.GG Branding Team led the rebranding project with the mission of unifying fragmented service brands into a single identity.

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OP.GG CI

The system celebrates members as complementary puzzle pieces, enabling diverse yet cohesive communication.

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Tridge

“Intelligence & Data” service renewal, where I led the data-visualization system and style guide—unifying charts, components, and editorial tone.

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© 2025 by Michelle Lee

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