I battle the day and dance the life
because every crafted day
makes the whole more beautiful.
OP.GG LCK Booth
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OP.GG
Branding
Event Design
Promotion
Creative Direction & Concept: Michelle Lee
Event Design: Michelle Lee
Graphic Design: Jiyea Choi, Michelle Lee
Construction: Seoul Ad Com
At the LCK Finals, OP.GG operated a circus-themed booth to promote its new premium subscription, designed within a Mongolian-style tent on a limited budget to reflect the brand’s identity of “joy for players.” The booth attracted one of the longest lines at the venue, went viral among fans, and earned praise from LCK officials. Premium subscriptions rose by over 200% during the event.
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© 2025 by Michelle Lee